An event organizer is the person who schedules an event, and usually the person that runs it and reports it. Organizers make sure their events run smoothly and if there are any problems, they resolve them. They are responsible for the event from start to finish. They are the ones who make sure you have an amazing event experience!

Time to meet the experts!

Expert talks Laurent Coessens

"An interview with Laurent Coessens, External Communications Manager and event organizer at Agoria."


How many events do you organize per year and for how many persons?

Laurent: Agoria organizes more than 300 events per year. This means that we must be above the 10.000 attendees in total.  It is very important for Agoria to be able to offer all these people a professional event and a fun event experience

Which type of events are these and for which target group?

Laurent: Our event teams manage several type of events : trainings, workgroups, statutory meetings, trade fairs, economic missions and service, networking & business development events.  These events are mainly targeted for our members and stakeholders

What are your main objectives for your events?

Laurent: Our major objectives are to highlight the technology of our eight business cluster, our members technology but also to generate business devolvement thanks to networking opportunities during the event itself.

Are your events part of a marketing strategy and if yes, could you achieve the same goals without organizing events?

Laurent: Events are indeed more than ever a channel of communication in their own right.  Some of our events could maybe be replaced by hosting a webinar but this way, we will unfortunately lose the networking benefits of live events.  That’s why we still prefer to host an event for our target audience.

How do you choose an event venue?

Laurent: The selection and decision of the perfect venue is based on a mix of several factors like technical abilities of the venue, catering proposal, sufficient parking spaces, accessibility, modernity and look & feel of the venue and last but definitely not least, the flexibility of the event team on site.

What are the most important criteria to make your venue choice?

Laurent: It’s for sure a mix of all the above criteria. :-)


BluePoint venues are here to further assist you with the organization of  your next event! We offer the most innovative technological support and our event experts make sure that you have the maximal on-site support for a perfect organization. Our three venues are centrally located and easily accessible with underground parking options!

Schedule an appointment to visit one of our venues in Antwerp, Brussels or Liege via This email address is being protected from spambots. You need JavaScript enabled to view it.  or +32 2 706 88 00.



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