How to use VR-tools at your company’s event

Online events & Recording studio

Technology such as 360° cameras and Virtual Reality headsets have become increasingly popular in the entertainment market. But have you ever thought about using it for your business event? Come take a look at some advantages of VR technology in your industry.

Product placement

VR AntwerpenCook

Is your business event meant for launching or promoting products such as furniture, decoration or technological installations? Then you will likely encounter some guests doubting about some of those products, simply because they are not sure if it will look as good in real life as it does on the picture.

Incorporating a VR visualization into your business event, will offer these potential customers an envisioning experience and make your furniture, interior designs and installations come to life as if it’s reality.

This makes the decision for your client easier and more exciting, and create a top-of-mind position for your company due to this original experience!


Making an event educational is one challenge, but making an educational event original takes even more effort. However, technology is on your side here: Virtual Reality can be a perfect tool for trainings (think about the use of VR in medical studies), and is still very intriguing to most clients, so think about setting up a short trial course for your educational event.

Not only will this experience generate more interest in your original event, but your educational program will be better understood and remembered as well.

Real Estate

VR BrusselsLobby

Selling property might not immediately seem to have a connection with technology like VR, but it can be used very effectively indeed.

Promoting your properties at a fair can get quite competitive, and showing up with a VR experience instead of some standard pictures is a great way to stand out from your competition.

Hosting your own promotional event without competitors can still be a good opportunity to show your offer through VR. People will more likely be interested in your event that offers an experience, than in some simple flyer on your competitor’s window. Your visitors will remember your company as the one that thinks creatively, and that is never a bad thing.

VR Experts

So, let’s assume you’re interested in using VR for your event after reading this article, but you do not have the equipment or the connections that will facilitate a VR experience. Don’t worry, we’ve got you covered. Let us introduce you to some companies that can help you:

  • – a creator and editor of 360° videos and VR tours that also supplies personalized VR headsets. For some impressive examples, take a look at the VR tour of the BluePoint venues, by clicking the button at the top of this page!
  • Ricoh – supplier of, amongst other products, the Theta 360° cameras. Use them for videos, pictures, or even 4K livestreams.
  • Google Tour Creator – make a VR tour for free using your own 360° photos or the ones on Google Streetview


Impressed by our venues’ VR tour? Book a site visit to explore the possibilities of hosting your event in the actual venues, and discover what equipment we offer in-house by checking out our Tech.SERVICES.